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Lizzie Bailey

Digital Marketing Specialist

Lizzie Bailey is one of our digital marketing specialists at Ingentive. With 7 years of experience in print and digital marketing, she has navigated various industries, gaining valuable insights in both B2B and B2C sectors.

Before Ingentive acquired Software Solved in December 2023, Lizzie was responsible for managing digital marketing activities. She developed and planned digital marketing initiatives, engaging in all marketing activities, including content generation, social media management, video/graphic creation and website updates. In her current role at Ingentive, Lizzie actively contributes to steering digital marketing activities, collaborating closely with Margaret, Elly, and Will to intricately plan and execute innovative marketing initiatives as a cohesive team. This encompasses crafting strategic email campaigns, internal marketing, collateral creation, creating engaging content and working alongside Elly and Will on social media creation and strategic PPC campaigns.

Outside of her professional commitments, she assumes the role of captain for her netball team and takes charge of managing the social media accounts for various league teams. Lizzie mentors year 9 girls, providing valuable career advice and actively participating in speaking events and presentations. Notably, she has courageously shared her journey with dyslexia on the British Dyslexia Association platform, aiming to inspire others with her story. Adding a touch of warmth to her work-from-home routine, Lizzie shares her days with Dexter, her loyal four-legged furry companion.

Skills

  • Email marketing
  • Asset creation
  • Marketing strategy
  • Copywriting
  • Social Media Marketing

Qualifications & Certifications

Lizzie is a member of the Chartered Institute of Marketing and holds a CIM Level 4 qualification in Digital Marketing, complementing her BA Hons Journalism degree. Additionally, she is a qualified Mental Health First Aider, showcasing her commitment to team wellbeing.

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